Aside from ACORN insight, CREDA (Customer REsponse Data Analysis) is the most popular and widely used marketing tool with our clients.

Why? Because it takes the guesswork out of targeting.

By utilising the postcodes from the client’s existing customer records, we are able to identify the precise ACORN profile of customers who regularly purchase the client’s service or product.

The days of having consumer led promotions based on a national demographic have long gone.

CREDA can be used in almost any advertising sector whether it be retail, direct response, direct mail, financial leisure, etc.,

Finally, it is the opportunity to differentiate and identify your precise customer profile on a localised basis down to postal sector level that makes CREDA such a valuable and attractive product.