retail footprint
Critical marketing knowledge such as knowing where your customers travel from to shop is essential when planning any retail marketing campaign.
Retail Footprint is a model that defines shopping catchments for over 3,000 shopping locations in Great Britain.
Retail Footprint areas are split into 4 categories:
- PRIMARY
- SECONDARY
- TERTIARY
- QUARTERNARY
Not only is Retail Footprint capable of identifying your most productive postal sectors to target, it can also be a valuable aid for Retail Site Acquisition.